🤖 AI Development Coach

Apprentify · Remote (UK) · Full-time, Permanent

We need someone ready to coach working professionals through applied AI — helping them build real capability in the tools and thinking that are reshaping their industries.

📋 THE QUICK FACTS

📍 Location: Remote-first, UK. Occasional travel for events and onboarding.

💼 Contract: Full-time, permanent

🗓 Start: Immediate or near-term

✅ DBS check required for all candidates

🎓 Programmes: Level 3 (AI Practitioner) & Level 4 (AI & Automation)

🌅 LIFE IN THE ROLE

Forget the long list of duties. Here's what your days actually look like.

☕ Your first coffee

You'll start the day reviewing where your learners are — checking progress notes, prepping sessions, and responding to apprentices who need support before the day picks up.

⚡ The real work

Most of your time is spent coaching apprentices through the practical application of AI tools in their actual jobs — and managing the documentation that keeps the programme compliant and on track. A learner goes off-script. A business changes direction. A tool updates overnight. It moves fast, sometimes gets messy, but it's never boring.

🏠 The environment

Fully remote. You won't be micromanaged, but you will be expected to own your learners' progress from day one. Apprentify is a scale-up — processes are still being built and things evolve quickly. The people who thrive here see that as an opportunity, not a problem.

👥 TEAM & CULTURE

You'll join the Delivery team — specialists who care deeply about learner outcomes, aren't afraid to flag what isn't working, and move quickly when something needs to change.

👤 Reports to: Performance Manager – Delivery

💬 Management style: Clear expectations, genuine autonomy over how you get there

What we value:

→ Curiosity over perfection

→ Progress over polish

→ People who take ownership without being asked

The vibe: We celebrate wins loudly and handle setbacks by being honest about what happened — no blame, just learning.

⚠️ The honest hard bit: The admin load is real. Ofsted-regulated delivery requires thorough documentation. If you understand governance and can build it into your rhythm, you'll be fine. If you need to be persuaded that paperwork matters, this probably isn't the right fit.

✅ IS THIS FOR YOU?

✔ You fix problems without being asked

✔ You have genuine coaching, mentoring or facilitation experience — formal or informal, any sector

✔ You've used AI tools in a real work context and can talk about it credibly

✔ You can make technical concepts land for non-technical people

✔ You're comfortable operating in a startup environment — ambiguity included

🚫 This is NOT for you if:

✘ You need a step-by-step guide for every task

✘ You prefer slow, predictable work

✘ Your AI experience is theoretical only

✘ You see documentation as someone else's problem

✘ You need a fully structured corporate environment to do your best work

📩 HOW TO APPLY

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If you've read this far, you're interested.

Skip the cover letter. Send your CV and a short note on why coaching AI specifically is something you want to be doing.

📬 Questions? Contact Zaineb: Zaineb.Al-Kheffaji@apprentify.com

Apprentify is an equal opportunities employer. We welcome applications from all backgrounds.